// ADTAG SPECIALIST UNIT
PERFORMANCE
MARKETING
Maximize your advertising return on investment with scientific data analysis
Performance Ads & ROAS Optimization
Performance marketing is built around measuring and scaling return on ad spend (ROAS). Our Adtag team coordinates end-to-end campaigns across Google Search, Performance Max, Meta, and TikTok to scale your sales volumes.
Data-Driven Acquisition Funnels
We track actual sales and customer acquisition costs (CAC) rather than just vanity metrics. Using Server-Side tracking and Conversion API (CAPI), we bypass cookie restrictions to yield 99% data accuracy.
Core Action Items
Server-Side Conversion Tracking
Bypass browser blockages by mapping pixel events directly at the server level (Meta CAPI & GTM Server-Side).
A/B Testing & Ad Optimization
Continuously run experiments on ad copy, copy headlines, and targeting groups to reduce acquisition costs.
PMax & E-commerce Feed Tuning
Fine-tune Google Performance Max shopping feeds with smart negative keyword lists and structured attribute tags.
Frequently Asked Questions
ROAS (Return on Ad Spend) measures gross revenue generated per dollar spent on advertising. For instance, generating $50k in revenue from a $10k budget equals a 5x (500%) ROAS.
It includes account setup, audience targeting analysis, creative assets, event tracking, daily bids optimization, and a weekly live BI dashboard access.
Request a Free
Performance Audit
Meet with our Adtag engineers to identify budget leaks, tracking flaws, and scale potentials.